Case
Melanails Beauty & Aesthetic Clinic. A sophisticated and personalized experience for beauty enthusiasts.
Services
Client
Year
Website
Challenge
Optimize the marketing print materials to enhance the in-salon customer experience at Melanails and simultaneously attracting new clients and increasing offline visibility.
Achieving this goal necessitates a strategic fusion of visually appealing design, compelling and clear messaging, and efficient distribution channels. By leveraging these key elements, we maximized impact and engagement, ensuring the marketing materials not only attract new clients but also enhance the overall customer experience and visibility offline.
Goal
We refined Melanails' brand message to create visually appealing, clear, and effectively distributed print materials
For Melanails we optimized the loyalty cards, business cards, digital payment methods, QR codes, and outdoor signs, ensuring a seamless customer experience and increased engagement. Additionally, we created detailed price lists for beauty treatments, such as laser services, nail treatments, and Botox, and designed roll-up banners for important events. These enhancements provided clear and accessible information to clients while promoting the salon effectively, driving both customer retention and new client acquisition.
Result
increase in customer satisfaction and retention, a boost in new client acquisitions, and enhanced brand visibility offline.
By providing clear, appealing, and accessible information through optimized marketing materials, Melanails saw higher engagement, more repeat business, and a stronger presence in the local market.
Offline visibility with a
